Investing in Breathe’s Story

Investing in Breathe’s Story

In Fall 2023, I was granted the opportunity to participate in Sacramento Social Venture Partners’ (now Social Venture Philanthropy) Fast Pitch program. Over 40 local non-profit organizations applied and 18 were selected. The program kicked off with a golf tournament where each non-profit was stationed at a hole with an interactive game and information on programs and services offered. Over […]

Information & Education Days 2024: Economic Costs of Commercial Tobacco

Information & Education Days 2024: Economic Costs of Commercial Tobacco

Breathe California Sacramento Region (BREATHE) Tobacco-Free staff participated in the 2024 Information & Education Days (I&E Days) on May 28-29, an annual event organized by the American Heart Association’s Tobacco Endgame Center for Organizing and Engagement. California Tobacco Prevention Program (CTPP)-funded projects and 266 advocates traveled to the Capitol to educate members of the California Legislature about the impact tobacco […]

Sacramento Student Interns’ Insights: BREATHE Food Scrap Program in Schools

Sacramento Student Interns’ Insights: BREATHE Food Scrap Program in Schools

              Over the last few months, I have seen Sac City Unified and Breathe California Sacramento Region (BREATHE) educate our students about waste sorting and its benefits. From adaptive and eager first and second graders at Ethel Phillips to the entrepreneurial Woodbine Elementary Super Sorters, students across the district are taking an active role in improving the environment. In this […]

Lights, Camera, Tobacco!

Lights, Camera, Tobacco!

From the red carpet to our televisions, we celebrate the glamourous fashion, artists and filmmakers that come together for the biggest award ceremony of the year, The Academy Awards! Commonly referred to as The Oscars, this celebration recognizes the excellence in cinematic achievements and this year marks the 96th Oscars, hosted by the talented guest speaker Jimmy Kimmel. Despite the […]

10th Annual Breathe Youth Fest 2024

10th Annual Breathe Youth Fest 2024

Every year since 2013, Breathe California Sacramento Region has held a Public Service Announcement (PSA) Contest, encouraging middle and high school students to submit short videos on harmful effects of commercial tobacco. The PSA contest comes to a close by screening and announcing the winners at the Breathe Youth Fest, held this year on January 26, 2024. A great time […]

Decoding Food Recovery

Decoding Food Recovery

As we continue to enter the new year, we welcome positive, sustainable change. While we have made significant improvements by introducing organic waste recycling, we are now moving on to the next phase of SB 1383.  The next phase of SB 1383 focuses on edible food recovery, an important initiative that combats food waste while nourishing families in our communities. […]

Not So Smoke-free Media

Not So Smoke-free Media

The fight against tobacco imagery in media has remained an uphill battle. However, the playing field is beginning to level. The Master Settlement Agreement kick started efforts to protect youth from being targeted subjects of tobacco advertising and eliminate branding advertisements in media. To quantify the compliance of the Master Settlement Agreement and advocate for youth, Smoke-free Screens (SFS) was […]

November Highlights: Lung Cancer Awareness Month and Tobacco Endgame Press Conference

November Highlights: Lung Cancer Awareness Month and Tobacco Endgame Press Conference

Did you know that November is Lung Cancer Awareness Month? In California this year, an estimated 17,000 people will be diagnosed with lung cancer and nearly 10,000 will die from the devastating disease, according to the American Cancer Society. In November, BREATHE’s Tobacco-Free Team tabled at the Love Your Lungs: Sacramento Lung Health Coalition event at City Church of Sacramento; and supported the Tobacco […]

Great American River Parkway Clean Up Event

Great American River Parkway Clean Up Event

Our Smoke-Free Sacramento project is working to educate the community on the issues surrounding commercial tobacco products and the impacts they have on our local environment. Our focus now is to keep our communities smoke-free, which includes parks, worksites, multi-unit housing, and empowering youth to join the fight against Big Tobacco. Tobacco product litter includes cigarette butts, discarded tobacco product […]